Volvo XC60 360° production making-of

Not only Facebook founder Mark Zuckerberg thinks virtual reality is the future, also Volvo believes in it and made its first step into the new technology.
For bridging the gap between the first press launch and getting a hand for consumers on the brand new Volvo XC60, Volvo Cars Germany decided to produce an app that gives potential buyers and Volvo enthusiasts the chance to discover the Swedish SUV virtually month before the market start.

Together with VR development agency InvolVR, AD.LIPS produced Volvo’s worldwide first browser-based app, which you can use with your desktop, handheld or VR device.


client: Volvo Cars Germany
production: AD.LIPS Productions
producer: Tim Magduschewski
app development: InvolVR
agency: GREY Germany
photography/editing: Norbert Mispelbaum, Daniel Hacker
gaffer: Marc Neuhaus, Sebastian Dammberger
runner: Christina Kerner
music: Severin Gruner
location: Elegant Elephant Studios Düsseldorf
technical support: Linnea Larsson